A little of this goes a long
way, so use caution. There is such a
thing as a conversational tone, but writing is not talking, nor is it
conversation. Writing is more formal and
it's meant to last. It's like putting ideas
in a carbonite word-freezer to save them for all time; timeless prose, and all
that. Writing entirely the way you talk quickly
tires the reader, unless that writer is Garrison Keillor. If you are Garrison Keillor, I don't suppose
you'd care to make a guest post on my blog?
That said, every writer has
had the experience of typing along with everything moving forward in that magical,
Goldilocks at the third chair, don't get any better than this sort of way. And then, all of a sudden, like a problem out
of a Chinese algebra book, along comes an idea they don't know how to explain. I mean, the writer knows what they want to
say in their head, but the words on the page don't do justice to what they
mean. In fact, upon review, the words
look like the writer just took a big swig of stupid-juice and dropped their IQ
by 25 points. Then, paralysis sets in
and the concept stands out like a cold sore on a prom date, in all of its pink,
scabby-wet glory.
It's times like these when the
writer needs to take a step back and ask themselves, "How would I explain
this to my 13-year-old cousin?" Why
the 13-year-old cousin? Good question. The average American reads somewhere between
an 7th and 10th grade level. Let that regurgitate for a while. The average cop, nurse, homeless guy,
burger-flipper, office manager, convenience mart checker-outer, and anyone else
you are likely to encounter, reads as well as the typical middle-school
student.
Yes, there are specialized
audiences. An article written for a peer-review
team of nanotechnology cardiovascular surgeons reading about a new way to do
whatever it is they do will probably not need this advice. Then again, such a writer probably isn't
reading this essay. Know thy audience.
Something else I am not
saying is to dumb the whole thing down. People
might not be specialized readers, but most are smarter than they're given
credit for being. We're pretty good at
spotting a phony, except the really good phonies. They get elected to high office where they can
practice their phoniness for years while our tax dollars pay for it. But
I digress.
Writers are far more
convincing when using words and phrases they understand. Don’t use big words for the sake of using big
words. That's like putting a spot of neon-orange
lipstick over the cold sore. And that's
just wrong. Remember, writing is
communicating. Even super-secret
journals are a way to communicate. For those troubled areas, where the idea is barely clinging to understandability, just talk it out and write it down. We're all expert talkers and writers need to leverage that ability.